What is SEO?
SEO is an acronym for Search Engine Optimization. It is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
SEO targets unpaid traffic (organic results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image, video, academic, news, and industry-specific vertical searches.
Rank your Website Higher
SEO is an integral part of digital marketing strategy thus the process of building an SEO strategy for your website is similar to building a digital marketing strategy.
Knowing the business goals is a very important step toward reaching the appropriate audience.
Increase organic traffic to your site
result driven sEO strategy
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complete Website SEO Audit
A detailed analysis of your website ranging from design elements to speed analysis all the way to your content strategy is performed to highlight the site issues which are then addressed by specific team members of our SEO agency in Toronto to ensure maximum visibility of your content.
Keyword & Competitor Research
This is the process of investigating the search volume, competition, and cost per click of keywords that mean a lot to your business and your industry. As we conduct keyword research, you’ll be able to gain valuable insights into which terms you should use in your title tags, content, and more.
Content Creation & Implementation
Content creation is based on your keyword research and includes the terms that you deem to be the most important to your business and industry. Whether you operate your business online or offline, you can use content to reach and convert your target audience.
There are many kinds of content, from blog posts to online guides, and all are beneficial to your website.
Content is what ranks in search engines, so without it, an effective SEO campaign is nearly impossible.
On-page and off-page optimization
On-page SEO is an essential part of all SEO strategies. Whether you’re looking to appear in Google searches (or search results on other search engines, like Bing or Yahoo!), you need to optimize your site for on-page SEO factors.
Off-site optimization plays a very vital role in ranking and search engines also give it fair importance these days. Optimization with factors outside of your website is considered under off-site optimization and it also affects your ranking.
