Digital Marketing in Web 3.0

How Web 3.0 Will Effect Digital Marketing for Brands

The internet has gone through several stages of evolution since its creation. Static web pages ruled the day in Web 1.0. In addition to providing news and information, some websites allow users to showcase their interests and hobbies. Moreover, to save bandwidth, images and videos were discouraged in Web 1.0.

As the twenty-first century began, Web 1.0 transformed into Web 2.0, a more dynamic, customizable, and user-driven internet. Websites began to become more interactive. In Web 2.0, images and video no longer slowed down websites, and we began sharing them in a matter of a few clicks.

And now it’s time for web 2.0 to pave the way for a new and intelligent Web 3.0.

What Is Web 3.0?

The decentralized internet, or Web 3.0, is the next generation of internet technology. It places a high emphasis on artificial intelligence and machine learning. Web 3.0 promises to create a more fair and transparent internet in which anybody can participate without being afraid of losing privacy and security. In many aspects, Web 3.0 is a return to the original web, where no permission from a central authority is required.

Web 3.0 is also called the web of value because it connects the concept of decentralization with human rights, resulting in a collaborative environment in which everyone is equal and delivers actual value to its consumers.

Web 3.0 will impact every industry that uses the internet in some way. However, advertising and marketing will have the most significant positive effects.

Significance of Web 3.0 and it’s Essential Pillars

Semantic web

Decentralized

Blockchain technology

Artificial Intelligence

Augmented & Virtual Realities

1. Semantic Web

The Semantic Web is a web extension that aims to make internet data machine readable. Time Berners Lee, the creator of the World Wide Web, created the term.

According to him, the most important quality of the internet is its “universality,” which means that anything must be capable of linking to anything.

The semantic web is an umbrella term for implementing and improving online technologies by enabling internet users to create, share, and link material through search and analysis based on the ability to understand the meaning of words rather than keywords, ultimately allowing a search engine and humans to communicate more efficiently.

2. Decentralized Networks

Web 3.0 is also known as the “decentralized web” since it incorporates open-source and decentralized data networks. The current version of the internet stores data on centralized servers.

Web 3.0 will use decentralization to store data in numerous locations and in a decentralized manner by utilizing peer-to-peer networks. This could get rid of the need for centralized middlemen and cut down on the need for big data farms to store information.

3. Blockchain Technology

Blockchain technology will play a critical role in altering traditional ways for storing and managing user data. Web 3.0 apps will be trustless, allowing participants to engage directly without going through a trusted intermediary, and permissionless, allowing everyone to participate without authorization from a governing body.

Cryptocurrencies, NFTs, the Metaverse, and many other innovations have all been made possible by blockchain technology.

4. Artificial Intelligence & Machine Learning

Through machine learning and artificial intelligence, websites in web 3.0 will be able to filter and give the best quality content for users. In web 3.0, brands can gather user feedback in order to better evaluate the quality of a product or asset.

This data will help machine learning algorithms analyze information in the same way that humans do and give relevant and helpful predictions and decisions.

5. Augmented Reality (AR) & Virtual Reality (VR)

By incorporating 3D technologies and virtual experiences through AR and VR, Web 3.0 is already blurring the borders between the actual and virtual worlds. This will enable several industries, like gaming, fashion, health, and real estate, to provide a significantly more dynamic customer experience.

Moreover, platforms such as Roblox, Decentraland, and Sandbox have begun to provide immersive virtual user experiences.

How is Digital Marketing Evolving in Web 3.0

Marketing has always evolved in conjunction with the evolution of the web. Web 1.0 was the first to adopt “digital marketing” when web-ad banners first appeared on websites in the mid-1990s. Then came Web 2.0, and the era of social media began.

Since then, businesses and organizations have turned to digital marketing and advertising to gain a larger market share and efficiently reach out to their target audience. However, Web 2.0 has some disadvantages, such as a few big corporations controlling the entire internet, the presence of multiple middlemen in the process, a lack of transparency, and the internet being restricted to screens alone.

The move to Web 3.0 provides the necessary ingredients for marketers to efficiently connect brands to consumers. Blockchain technology can increase the data transparency, prevent fraud, and eliminate the need for centralized data collection methods.

In Web 3.0, the emphasis will move from chasing views, resolving errors, and treating people as targets to matching the proper messaging and experience. Web3 allows marketers and advertisers to re-establish trust and reconnect with their consumers by giving them control and ownership over their data and providing actual value to their users.

When it comes to the internet, the longer you wait to get up to speed, the more challenging it will be for you to keep up. Brands are already exploring the Web 3.0 ecosystem.